Amy Friesen is a nationally recognized eldercare expert, award-winning entrepreneur, and trauma-informed speaker with more than two decades of experience helping families navigate aging, caregiving, and complex family dynamics.

As the founder of Tea & Toast, Canada’s leading eldercare planning and senior living navigation service, Amy Friesen has helped thousands of families navigate some of the most complex decisions that come with aging and caregiving.
Amy is also the creator of practical frameworks that help families move from uncertainty to confident eldercare decisions.
Drawing from both professional expertise and lived experience, Amy speaks candidly about the realities of family dynamics, caregiving expectations, and the decisions many families struggle to make. Her presentations combine practical frameworks, honest conversation, and a touch of humour to help audiences approach eldercare with greater clarity and confidence.
Amy delivers keynotes and workshops on topics including eldercare planning, difficult caregiving conversations, and navigating complex family relationships. She has been featured by CBC and The Globe and Mail and is known for bringing clarity and grounded insight to conversations many people avoid.
Amy Friesen, Ottawa Ontario, Canada delivers keynote presentations, workshops, fireside chats, and panel discussions. Each presentation is customized and tailored for audiences, industries, conferences and event formats.
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Too often, families are left to figure out eldercare during a crisis. This talk introduces a practical five-pillar framework that helps audiences understand the key areas of eldercare planning—so they can approach decisions about aging, care, and family dynamics with greater clarity and confidence.
Many families wait until a crisis before making housing and care decisions for aging parents. In this talk, eldercare expert Amy Friesen outlines a clear roadmap to help families understand when staying at home works, when a move may be needed, and how to plan ahead to avoid rushed decisions.
Many families avoid conversations about aging until a crisis forces the issue. This presentation gives audiences practical tools to start the conversation early, navigate sensitive topics, and create thoughtful plans for the future.
Not every caregiving situation is straightforward. In this talk, Amy Friesen introduces the ROOTS Method, a framework for examining family dynamics, expectations, and personal capacity before stepping into - or back from - caregiving. Audiences gain a practical way to make clear, intentional decisions about what they will and will not carry.