Keynote Speaker

Amy Friesen

Eldercare Specialist| Trauma-Informed Speaker | Advocate for Caregivers & Seniors

Amy Friesen is a nationally recognized eldercare expert, award-winning entrepreneur, and trauma-informed speaker with more than two decades of experience helping families navigate aging, caregiving, and complex family dynamics.

Amy Friesen speaking at an even

As the founder of Tea & Toast, Canada’s leading eldercare planning and senior living navigation service, Amy Friesen has helped thousands of families navigate some of the most complex decisions that come with aging and caregiving.

Amy is also the creator of practical frameworks that help families move from uncertainty to confident eldercare decisions.

Drawing from both professional expertise and lived experience, Amy speaks candidly about the realities of family dynamics, caregiving expectations, and the decisions many families struggle to make. Her presentations combine practical frameworks, honest conversation, and a touch of humour to help audiences approach eldercare with greater clarity and confidence.

Amy delivers keynotes and workshops on topics including eldercare planning, difficult caregiving conversations, and navigating complex family relationships. She has been featured by CBC and The Globe and Mail and is known for bringing clarity and grounded insight to conversations many people avoid.

Meet Amy !

Topics & Workshops

Amy Friesen, Ottawa Ontario, Canada delivers keynote presentations, workshops, fireside chats, and panel discussions. Each presentation is customized and tailored for audiences, industries, conferences and event formats.

HIGH VISUAL PERFORMANCE

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Eldercare Planning: Five Pillars for Confident Decisions

Too often, families are left to figure out eldercare during a crisis. This talk introduces a practical five-pillar framework that helps audiences understand the key areas of eldercare planning—so they can approach decisions about aging, care, and family dynamics with greater clarity and confidence.  

The Eldercare Roadmap: Knowing When to Stay, When to Move, and How to Plan Ahead

Many families wait until a crisis before making housing and care decisions for aging parents. In this talk, eldercare expert Amy Friesen outlines a clear roadmap to help families understand when staying at home works, when a move may be needed, and how to plan ahead to avoid rushed decisions.

Let’s Talk Eldercare: Turning Hard Conversations into Confident Plans

Many families avoid conversations about aging until a crisis forces the issue. This presentation gives audiences practical tools to start the conversation early, navigate sensitive topics, and create thoughtful plans for the future.

The ROOTS Method
Understanding Family Dynamics, and Choosing What You Will and Won’t Carry

Not every caregiving situation is straightforward. In this talk, Amy Friesen introduces the ROOTS Method, a framework for examining family dynamics, expectations, and personal capacity before stepping into - or back from - caregiving. Audiences gain a practical way to make clear, intentional decisions about what they will and will not carry.  

Testimonials

Amy Friesen speaking at an even

"Our office brought in Amy Friesen from Tea & Toast for workshops with our employees. Amy was very informative and well-received by the group, and she impressed us with how engaging she made the nitty-gritty details of what could be a dull part of eldercare information (the acronyms and governing bodies to be aware of). We also really appreciated her workbooks as a way to walkthrough and prepared for conversations about eldercare. Thank you Amy!" 

- Pauline Phelan, Carleton University
Amy speaking at an event

Great-- empathetic but realistic, clear, and she was able to give concrete recommendations on the spot in response to participant questions.

- Monica P
Amy speaking in front of a screen

THANK YOU Amy!! Your presentation was wonderful and I have received such positive feedback from so many of the participants. I anticipate that your clientele will expand over time based on the attendees comments and heartfelt appreciation.

- Susan Poulin Baril
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