Amy Friesen is a nationally recognized eldercare expert, award-winning entrepreneur, and trauma-informed speaker with more than two decades of experience helping families navigate aging, caregiving, and complex family dynamics.
As the founder of Tea & Toast, Canada’s leading Eldercare planning and senior living navigation service, Amy has supported thousands of caregivers through one of life’s most emotionally charged journeys.
Amy’s talks are grounded in her personal story of trauma, estrangement, and resilience, blended with her professional expertise and—yes—a dose of humour. She brings compassion, honesty, and levity to topics many avoid, helping audiences feel seen, validated, and more confident in their caregiving roles.
From trauma-informed caregiving and generational healing to navigating eldercare with clarity, Amy delivers keynotes and workshops that are as real and relatable as they are informative. She’s been featured by CBC and The Globe and Mail, and is known for creating spaces where hard truths are met with hope, humour, and practical strategies.
Amy Friesen, Ottawa Ontario, Canada delivers keynote presentations, workshops, fireside chats, and panel discussions. Each presentation is customized and tailored for audiences, industries, conferences and event formats.
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What happens when the people you're expected to care for are the very ones who hurt you? This talk explores the often-unspoken side of caregiving — shaped by estrangement, trauma, and complex family dynamics.Drawing from her personal journey and over two decades of professional experience in eldercare, Amy shares powerful insights on navigating guilt, setting boundaries, and making caregiving decisions that honor your emotional well-being. With honesty and compassion, she offers permission to care — or not — in a way that protects your peace and reflects your truth.
What happens when life throws everything at you while you’re trying to build something meaningful? Amy Friesen shares her honest journey of growing Tea & Toast, Canada’s leading senior living navigation service, while navigating personal challenges like trauma, family estrangement, and raising a neurodivergent child.As the founder of Eldercare Planners of Canada, Amy is expanding the conversation and connections within the emerging eldercare planning industry. With over two decades of professional experience, she’s reshaping how Canadians approach caregiving and aging.Amy is also dyslexic, and she brings humour, resilience, and real talk to her presentations—offering practical lessons for anyone forging their own path in business or pioneering a niche market.
Planning for senior care can feel overwhelming, especially when faced with unfamiliar options, financial decisions, and the complexities of the senior housing industry. In this session, Amy Friesen guides you step-by-step through the eldercare planning process, helping you gain clarity and confidence.You’ll learn about different types of senior housing, what to expect during the transition, and how to approach financial considerations with greater understanding. With practical advice and compassionate insight, this talk empowers you to make informed decisions that bring peace of mind—for yourself and your loved ones.
Caring for aging parents while supporting your own family can feel overwhelming—and knowing how to have the “talks of eldercare” can be one of the hardest parts. In this interactive workshop, Amy Friesen equips caregivers in the sandwich generation with practical tools and strategies to confidently navigate eldercare challenges.You’ll learn how to approach difficult conversations around care needs, housing, finances, and boundaries, while also managing stress and prioritizing your own well-being. Drawing on her expertise as an eldercare professional and caregiver, Amy provides a supportive space to explore real-life scenarios and build a clear plan for this complex journey.
"Our office brought in Amy Friesen from Tea & Toast for workshops with our employees. Amy was very informative and well-received by the group, and she impressed us with how engaging she made the nitty-gritty details of what could be a dull part of eldercare information (the acronyms and governing bodies to be aware of). We also really appreciated her workbooks as a way to walkthrough and prepared for conversations about eldercare. Thank you Amy!"
Great-- empathetic but realistic, clear, and she was able to give concrete recommendations on the spot in response to participant questions.
THANK YOU Amy!! Your presentation was wonderful and I have received such positive feedback from so many of the participants. I anticipate that your clientele will expand over time based on the attendees comments and heartfelt appreciation.
