PROFESSIONAL CONSULTING  

Put Experience Behind Your
Next Move

Working in aging and eldercare means navigating more than services and systems. It means understanding people, families, risk, relationships and the realities that don't always fit neatly into a policy or process.

Practical expertise for professionals working in aging and eldercare.With more than 20 years in the aging sector, I work with professionals, organizations, and business owners who need an experienced perspective on the challenges, decisions, and opportunities in front of them.

My consulting work draws on decades of experience in senior living, eldercare planning, entrepreneurship, family dynamics, and professional education. Sometimes that means helping an organization think through a new program or service. Sometimes it means working through a particularly complex issue. And sometimes you simply need someone who understands this industry well enough to ask the right questions.

Areas I can help with:

‍Aging & Eldercare Expertise
Bring a real-world aging and eldercare perspective to programs, services, resources, and organizational initiatives.
‍Family Dynamics & Complex Situations
Explore how family relationships, cognition, capacity, conflict, and caregiving realities may affect the people your organization serves.
‍Program & Resource Development
Develop or review educational programs, professional resources, client-facing materials and initiatives related to aging and eldercare.
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‍Industry & Business Strategy
Draw on my experience building and operating businesses in the aging sector to work through growth, positioning, service development, and industry-specific challenges.
‍Professional Education & Training
Identify knowledge gaps within your organization and explore opportunities for customized education or training.

Bring me the complicated stuff.You don't need to arrive with a perfectly defined problem or know exactly what kind of support you need. If it involves aging, eldercare, family dynamics, or the professionals who serve older adults, we can start with the problem in front of you and determine what would actually be useful.

Testimonials

Amy Friesen speaking at an even

"Amy at Eldercare Coaching has been wonderful to work with, and I'm currently in my second coaching block with her. She's helped me market my business more effectively by identifying my key features and what sets me apart from competitors. Amy has provided a clear path forward and keeps me organized and accountable in achieving my goals. I highly recommend her services!”

- Irene
Amy speaking at an event

Amy knows how to listen. Patiently, attentively, and respectfully.She knows her field of eldercare; she knows how to coach; she knows how to communicate.
In our preliminary conversations by email and Google Meet, she demonstrated that she would be flexible, accepting, and would help me zero in what my goals are in developing a part-time coaching practice for family caregivers of the elderly.
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During the two-hours, Amy asked me questions that focused me and challenged me to discern my strengths and my objectives. After listening carefully to my responses, and to my continued pondering, she offered a proposed structure and business model. She raised some potential obstacles, and we collaborated on solutions.

Professional, unpretentious, and frank, with a passion for her work, Amy has provided me with information, with encouragement, and with an openness for future consultation.

- Rabbi Gila Ruskin
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