Innovations in the Senior Housing Industry

February 2, 2022

Jake Rothstein

Founder and CEO of UpsideHom

Jake Rothstein is the Founder and CEO of UpsideHōM, whose mission is to enhance the quality of life for older adults everywhere. UpsideHōM is the first and only fully

managed living option that uses technology to support simplified access to quality housing, services, experiences, community, and safety - at scale.

Jake previously co-founded Papa - a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks - based on

experience with his own grandfather (who he called Papa). Witnessing the wide-spread nature of loneliness, isolation and unaffordable housing options for older adults,

Jake developed the idea for UpsideHōM, which would provide a solution to more completely tackle these challenges at scale.

With a background in technology sales, operations and management, Jake has experience building and running successful, international teams, selling enterprise

software into the Global 2000.

Jake holds a BA in Economics from the University of Florida. He is a FAA certificated Private Pilot who enjoys flying, outdoor running and spending time with his

incredible wife Sharona and their Goldendoodle Louie.

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Jake Rothstein

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